Huawei understood the need to strengthen the brand with a European network of flagship experience centers transcending pure retail. These truly needed to lend meaning to Huawei’s brand claim: “Building a better connected world”.
Our designs see the centers transforming into co-working hubs and tech event aulas, connecting to other centers in the network via huge digital portals.
From a multipurpose refreshment bar, custom seating and device holders to portal and brand wall based product showcasing, the Huawei flagship experience allowed all-in customer immersion, tracked and analysed in real-time.