AEG Nordics wanted to boost an already successful partnership with HTH kitchen studios across the region. Allowing people to interact with appliances and be introduced to their benefits is key to driving purchasing decisions.
Visitors are introduced to appliances and brand values while designing their new dream kitchen – just when purchasing intent is highest.
The digital experiences were closely matched to the shopper’s customer journey- for instance allowing them to preview appliances in their kitchen designs or configuring a life-sized hob setup on a multitouch table.