Concept
Script
Direction
Control software
Leading by inspiring
Electrolux’s presence at IFA had to be more than just an exhibition stand. Beyond showcasing smart products, it needed to inspire with a vision of what the smart home should one day look like.
A day in a connected life
We immersed visitors into our home of the future: an exciting live show that orchestrated actors and connected devices throughout an imagined day.
Human technology
Technology integrating seamlessly into people’s lives and adding value to them is crucial to both the Electrolux Group’s and our understanding of connectivity. The showcase was a creative and playful way to leave a positive vision of the future with our visitors.
